What's Under The Hood
Valvoline proudly sponsors NASCAR and the Hendrick Motorsports team. Our team helped them create an interactive promotion called “What’s Under the Hood”. For 6 weeks, we hosted a trivia game for car geeks on Interlude. It paired participants with their favorite drivers to test their knowledge of engines, win prizes and compete in a weird but oh so cool RC race.
Promo Video and Landing Page
Interactive Online Game
Behind-The-Scenes Video
