Hostelling International USA

We helped them with their first branding effort in the US, starting with an updated look and a unique identity for each of their 50 locations. We, along with the VMLY&R design team, immersed ourselves in their quirks and culture, creating a separate brief for each. We also created social content about the universal awkwardness of spending time with strangers. The films ran in social media. The rest can be found on some cool swag from San Francisco to Nantucket.