Conrad (as in Conrad Hilton) is one of Hilton’s luxury hotels known mostly in Asia. After a mini-pitch, we helped them relaunch globally. The campaign grew from a print assignment to rethinking the brand on every level—from design to the launch of Conrad NY, to a campaign for the Tribeca Film Festival. All built on the philosophy that, no matter where you are, real luxury is about having the space to be you be yourself.
Conrad NY Tribecca Film Festival
Conrad NY launched just in time for the Tribeca Film Festival, a perfect opportunity to connect with one of the most serious travel communities—filmmakers and actors.
Brand Redesign
We worked with our design team, their design team, architects, interior designers and food & bev at Hilton to make sure the brand experience matched the actual experience. The result was a narrative covering everything from room service to door hangers.
Waldorf Astoria
The work on Conrad led to more work on another luxury brand, The Waldorf. Hilton was taking the legendary New York hotel brand global and needed a simple way to showcase their other iconic destinations, from Boca Raton to Versailles.
Brand Narrative
