140 Years Under the Hood

Valvoline is a truly historic brand, dating all the way back to the steam engine. And to them, innovation still starts in the garage and under the hood. That’s what this campaign is about, celebrating a 140-year obsession in TV, digital, social and, of course, a redesigned website.

We hit the NY Auto Show for a DIYer’s perspective in a series called, appropriately, “DIY or Die”. We wanted to see if you could actually work on these high-tech (and sealed-off) engines. We also visited the garages of some serious car geeks

Valvoline’s long history also inspired an online game, Race of the Decades. We worked with developers to concept the idea and connect the graphic look of the brand.