Who We Are

I’m Gabe Hoskins, Creative Director/Art Director. I have over 20 years’ experience. I began my career at Arnold Worldwide in Boston before moving to NYC, where I worked at BBDO and then VMLY&R. I live in Westchester with my wife, our two children, two dogs, four chickens and some honey bees. 

 I’m Cheryl Chapman, Creative Director/Writer. I, too, have over 20 years’ experience. I started at Saatchi & Saatchi NY, moved to DDB and then freelanced, with some very long stints at McCann and Arnold NY. I then joined VMLY&R, where I met Gabe. I live in the West Village with my son, Henry, and recently became a city soccer mom.

 As a team, we’ve created integrated brand campaigns for JPMorgan Chase & Co., Valvoline, Chevron, LG, Hilton Hotels and the list goes on (below, actually). We helped Goldman Sachs develop a brand campaign at a time when they urgently needed to define their voice and explain the complicated work they do. It was challenging, interesting and, we’ve been told, very effective. We've also managed some great creative teams, worked on countless new business pitches, helped many of our clients redefine their strategic and visual approach. And sometimes, just created smart ads. 

Clients We’ve Worked With

Goldman Sachs, JPMorgan Chase & Co, Hilton Hotels, Valvoline, Dell, LG, Chevron, Hostelling International USA, Xerox, Ad Council, UNCF, Campbell’s, Colgate, Accenture, Lincoln, Dannon, Pfizer, AT&T, Pizza Hut, Burger King, Lays, Snickers, Mastercard, Visa, HBO, SPDR Funds, Lee Jeans, Hershey’s, ING, Verizon, Dial Soap, Computer Associates, J&J, British Airways, Delta Airlines, Corning Glass, NetJets, Avon, Physique, Nicoderm, Merrill Lynch, Unum, Michelin, Mexico Tourism

Awards We've Won

AICP, D&AD, Clio, Addy, Effie, Andy, Art Director’s Club, London Intl., Midas, FCS and the short list at Cannes